Electric vehicle manufacturer Ather Energy has reached a major milestone as its latest family-oriented electric scooter, the Ather Rizta, crosses the 1 lakh sales mark within just 12 months of launch. The rapid sales growth underscores the rising popularity of EVs in India and highlights the scooter’s appeal among mainstream consumers.
Launched in April 2024, the Ather Rizta was developed to meet the practical needs of Indian families, offering a blend of comfort, utility, and advanced technology. Unlike Ather’s earlier performance-focused models, the Rizta was designed for daily commuting, featuring a larger seat, increased storage, and simplified controls—key features that have made it a hit with urban riders.
Ather Energy confirmed that the Rizta has become one of its fastest-selling models, with a substantial portion of buyers being first-time EV users. This shift indicates growing consumer confidence in electric mobility, driven by improving infrastructure and government incentives.
Speaking on the achievement, Ather Energy CEO Tarun Mehta remarked, “We created the Rizta with the Indian family in mind—something that offers space, safety, and intelligence. Reaching the one lakh sales mark in a year reflects the product’s resonance with our audience and the increasing adoption of electric two-wheelers.”
The Rizta is powered by a 3.7 kWh battery pack and offers a real-world range of approximately 125 kilometers per charge. The vehicle also comes equipped with Ather’s proprietary smart dashboard, turn-by-turn navigation, reverse mode, and multiple ride modes. Through the Ather app, users can access ride statistics, charging details, and location tracking, adding convenience and connectivity to the experience.
Ather’s growing presence across India has also contributed to Rizta’s success. The company now operates in over 200 cities and continues to expand its fast-charging infrastructure under the Ather Grid brand. These charging points are strategically installed in urban areas to support both existing customers and the broader EV ecosystem.
Market experts suggest that Ather’s ability to sell over 1 lakh units of a single model in a year positions it as a strong competitor in a market crowded with players like Ola Electric, TVS, and Bajaj. The achievement signals a rising acceptance of EVs as primary vehicles rather than just secondary alternatives.
Conclusion:
The impressive sales figures of the Ather Rizta not only highlight the model’s success but also reflect a broader trend of increasing EV adoption across India. As Ather Energy continues to innovate and invest in infrastructure, the company is well-positioned to shape the future of urban mobility in the country. The Rizta’s success story serves as a promising indicator of where the Indian two-wheeler market is heading—towards smarter, cleaner, and more efficient transportation solutions.
