The company plans aggressive two-year roadmap for phased omnichannel expansion
Mumbai, 24 April 2025 — Renowned digital entrepreneur Rupesh Jain, who previously founded the successful fine jewelry platform Candere—later acquired by Kalyan Jewellers—is making a striking comeback. “Lucira, his newest venture, is a forward-thinking jewelry brand that features lab-grown diamonds, designed for the contemporary, conscious, and fashion-savvy consumer. Lucira is not just another jewelry brand; it’s a fresh take on luxury—one that emphasizes intention, sustainability, and emotional depth.
With an unwavering focus on milestone moments—engagements, weddings, anniversaries, and personal achievements—Lucira proudly embraces the title of “Rings King.” The brand stands at the intersection of meaning and luxury, rooted in the idea that elegance doesn’t need to come at the cost of ethics. The name Lucira draws inspiration from the Latin term “Lucent,” symbolizing brightness and clarity. That essence is woven into every piece, intended to mark cherished occasions with both beauty and purpose.
Lucira merges the richness of traditional artistry with pioneering technology. Using advanced AI to offer personalized design experiences, the brand champions certified lab-grown diamonds paired with a smooth, intuitive digital platform. This high-tech, human-touch approach seeks to rebuild trust in a sector that has long been shrouded in mystery and extravagance.
The timing of Lucira’s debut couldn’t be more strategic. Lab-grown diamonds are rapidly disrupting the global fine jewelry market—including India. These stones, identical in appearance, structure, and durability to mined diamonds, offer the same sparkle but at a fraction of the price. Lucira’s diamonds are certified by globally recognized authorities like IGI, GIA, and SGL, and backed by Hallmark authentication—ensuring transparency and consistent quality. Each piece is brought to life by skilled artisans who marry age-old craftsmanship with modern aesthetics, reflecting a deep respect for both individuality and connection.
Lucira is currently available through its online storefront, offering seamless delivery across India. But that’s just the beginning. The brand is preparing to launch immersive flagship experience stores in major metropolitan cities, laying the groundwork for a rapid nationwide—and eventually global—retail expansion. With a smart omnichannel roadmap in place, Lucira is positioning itself as India’s first globally recognized luxury house for lab-grown diamond jewelry.
Speaking about his new venture, Rupesh Jain, the Founder of Lucira, said, “Our mission is to build a premium, design-driven jewelry destination that starts digitally and blossoms into beautiful, tactile experiences. From AI-driven customization and virtual try-ons to effortless e-commerce, we’re engaging with a new generation of customers who are digital natives, value-led, and eager for meaningful interactions. Our flagship stores will bring together the emotion of in-person retail with the ease of tech. As we grow within India and enter international markets, we aim to make Lucira a hallmark of progressive luxury—deeply personal, rooted in purpose, and proudly Indian.”
Lucira is setting its sights firmly on the contemporary bridal and milestone jewelry segment, offering a focused range that includes signature solitaires, custom engagement rings, eternity bands, and versatile styles meant for daily elegance. The brand has also unveiled five exclusive, proprietary diamond cuts designed to maximize not just brilliance, but emotional resonance. These designs aren’t just jewelry—they’re heartfelt symbols of love, legacy, and life’s most intimate achievements.
Jain further remarked, “At Lucira, our goal is to elevate every moment that matters through ethical brilliance and timeless design. We don’t just create rings—we redefine what they stand for in today’s conscious world.”
For Jain, Lucira is far more than a return to the spotlight—it’s a bold leap into the future of fine jewelry. A future where innovation meets intention, where beauty is matched by values, and where every creation tells a story. India’s strong infrastructure for diamond production and favorable policy environment provide an ideal setting for this vision to flourish. Jain envisions India not only as a powerhouse of lab-grown diamond manufacturing but as a leader in creating meaningful global brands within this space.
About Lucira
Lucira is a new-age fine jewelry brand rooted in ethical values and modern design. Conceived by serial entrepreneur Rupesh Jain, the brand is focused on lab-grown diamonds, setting a new benchmark for luxury that is sustainable, accessible, and deeply personal. With an emphasis on life’s major moments—proposals, nuptials, anniversaries, and individual accomplishments—Lucira aspires to become the go-to destination for conscious luxury.
Presently available via its e-commerce platform with pan-India delivery, Lucira is preparing to open its flagship retail experiences in major urban centers, followed by a robust two-year growth trajectory across both domestic and international markets. Every creation at Lucira features certified lab-grown diamonds, recycled gold, and responsible sourcing—demonstrating that elegance and ethics can indeed coexist. Lucira is more than just a brand—it’s a movement for those who seek meaning, not just material.
For further information: Tushar Chavan 9004056574, Value360 Communications.
