Mumbai, June 4: Eminem, the globally acclaimed American rapper, has initiated legal proceedings against tech conglomerate Meta Platforms Inc., alleging unauthorized use of his creative work. The artist is reportedly seeking damages amounting to ₹900 crore (approximately $108 million), claiming the company violated copyright laws through the use of his voice, lyrics, and image in AI-generated promotional content.
Filed in a U.S. federal court, the lawsuit accuses Meta—parent company of Facebook and Instagram—of incorporating elements resembling Eminem’s artistic identity in content produced by its artificial intelligence tools. According to legal filings, this content was allegedly used across Meta’s platforms without the artist’s consent or proper licensing agreements.
The complaint asserts that Meta’s systems reproduced audio and visual elements that closely imitate Eminem’s distinctive style, which were then included in advertisements and user-generated features. The rapper’s legal team argues that such use constitutes a serious infringement of intellectual property rights and seeks both financial restitution and an immediate halt to further usage.
Tech Giant Yet to Respond
As of now, Meta has not issued any public comment on the case. However, reports suggest the company is conducting an internal legal review. Industry observers speculate that Meta may defend itself on grounds of user-generated content and potential fair use exceptions under copyright law.
Wider Implications for Creative and Digital Industries
This lawsuit arrives at a time when concerns over the impact of generative AI on creative ownership are intensifying. Legal professionals and media analysts believe the outcome of this case could have far-reaching implications for how tech companies handle artist likeness and copyrighted content in the age of automation.
“This case is likely to influence how intellectual property is protected in AI-driven environments,” said Priya Sinha, a technology law expert based in New Delhi. “If courts rule in favor of the artist, it could reshape global policies around AI content and digital media rights.”
Eminem, known for his strong stance on creative control, is not new to legal confrontations regarding unauthorized use of his work. However, this case marks one of the most high-profile confrontations between a celebrity and a tech company over AI-generated content.
Court to Determine Next Steps
The matter is expected to proceed to preliminary hearings in the coming weeks. Eminem’s legal representatives are reportedly preparing to present evidence that demonstrates clear similarities between his original content and the AI-generated material in question.
Observers from both the entertainment and legal sectors will be closely watching the developments, as the verdict could set a critical precedent in digital rights enforcement.
