With network across 300+ cities and partnerships with over 22,000 salon, Esskay Beauty reinforces its leadership in shaping the professional beauty industry in India and beyond
Mumbai, 09th April 2025: Esskay Beauty Resources Pvt. Ltd., India’s leading salon growth experts, has unveiled its bold new logo at Hair & Beauty Show (HBS) India, laying the foundation for a new phase of global growth and innovation in the company’s journey as envisioned in its Vision 2030 roadmap.
The redesigned brand identity reflects Esskay Beauty’s evolution into a more structured, service-driven enterprise. The deep, rich base colour, contrasted with a soft beige accent in the logo, conveys sophistication with approachability. The heart-shaped element expresses care and transformation, while a stylized checkmark stands for quality and trust, principles that have defined the company’s legacy for over two decades.
“Unveiling our redesigned identity at HBS India feels like the perfect moment to share our excitement with the world,” said Mr Ankit Virmani, Director, Esskay Beauty Resources. “The new logo is more than just a visual change; it’s a reflection of who we are and where we’re headed. As we scale globally and deepen our partnerships, this rebrand symbolizes our evolution into a more agile, service-led organization, committed to building the future of professional beauty. With every detail, from the heart that celebrates care to the checkmark that stands for trust, we’re signalling a future where Esskay Beauty lifts everyone along to succeed together.”
Driven by a future-ready mindset, Esskay Beauty is investing in international expansion, agile supply chain to ensure faster, more responsive delivery and support. The company’s expanded customer engagement strategy includes enhanced educational initiatives and extended salon support—ensuring salons don’t just buy products but grow with the brand. Strengthening its portfolio, Esskay has also introduced two new verticals – Elite, focusing on premium offerings like Rica, Mr. Barber, Ola Candy, Waxxo and Skinora, and Luxe, which will feature luxury brands including Casmara, Rica Haircare, Olivia Garden and Macadamia, to ensure smooth operations.
Adding to this, Subham Virmani, Director, Esskay Beauty Resources commented, “This rebrand is also a renewed promise to our salon partners, one that strengthens our commitment to being more than just a distributor. Every day, we’re on the ground supporting professionals not only with products, but with education, training, and real-time solutions. As we expand globally, we remain deeply rooted in our purpose, to empower salons to thrive, scale, and succeed with us.”
Founded in 2002, Esskay Beauty has built a network that spans 300+ cities and supports over 22,000 salon partners. From bringing globally acclaimed products like Rica Wax and Casmara to India, to creating in-house brands such as Skinora and Mr. Barber, the company has played a key role in shaping the professional beauty space.
The new identity will be rolled out across packaging, digital platforms, salon touchpoints, and training channels. Backed by a team of over 300 professionals, Esskay Beauty continues to cement its role not just as a supplier—but as a strategic partner and enabler of long-term growth for the beauty industry. As it embraces a new chapter, Esskay Beauty’s rebrand makes a bold statement: the future of professional beauty is here—and it’s global, inclusive, and built on trust.
