Mumbai: 11 th June 2025: Habuild, India’s first habit building platform has announced the launch
of its latest initiative Har Ghar Yoga. Timed ahead of International Yoga Day 2025, which
embraces the theme Yoga for One Earth, One Health, the initiative is aligned with the global call
for holistic well-being.
With a thriving community of over 1 Crore participants across 100+ countries, Habuild is now
aiming to bring the power of yoga into every home. Led by Saurabh Bothra, an IIT alumnus,
government certified yoga expert, and co-founder of Habuild, the initiative promotes
consistency, accessibility, and the idea of wellness as a shared, global practice. The Har Ghar
Yoga initiative has been conceptualized as a large-scale, digital-first outreach that blends
purpose with performance.
The initiative positions yoga not just as a fitness activity, but as a sustainable daily habit that
anyone can adopt, regardless of age, gender, or fitness level. The messaging is being delivered
through a series of video stories designed to resonate emotionally while also nudging behavior
through small, daily actions.
Commenting on the initiative, Saurabh Bothra, CEO and Co-founder of Habuild, said, “Yoga
shouldn’t feel like a task or a one-day celebration. With Har Ghar Yoga, we’re making wellness
through Yoga accessible, free, and most importantly consistent. Our goal is to make yoga an
everyday habit. We’re inviting every Indian to experience the power of 21 days and see the
change for themselves.”
Registrations for the 21-day free yoga journey are already live – https://habit.yoga/
Video Link – https://www.youtube.com/watch?v=uoIkq8OBQf0
Habuild Launches Har Ghar Yoga Initiative Ahead of International Yoga Day
