New Delhi, May 27, 2025 — Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), one of the country’s leading two-wheeler manufacturers, has announced its intent to secure the top position in India’s highly competitive two-wheeler market during the current fiscal year. With aggressive sales targets and strategic initiatives, Honda aims to strengthen its foothold amid rising consumer demand and evolving market dynamics.
India’s two-wheeler segment continues to be a critical growth engine for the automobile industry, driven by increasing urbanization, rising disposable incomes, and the need for affordable personal mobility. As the market expands, Honda is focusing on consolidating its leadership through innovation, expanding product offerings, and enhanced customer engagement.
HMSI has been a dominant player in the scooter segment for years, with popular models like the Activa commanding a loyal customer base. However, the company is now strategically focusing on both scooters and motorcycles to capture a larger share of the overall two-wheeler market. This dual approach is expected to help Honda counter increasing competition from rivals such as Hero MotoCorp, TVS Motors, and Bajaj Auto.
To support its growth ambitions, Honda plans to introduce new models with improved fuel efficiency, contemporary design, and advanced features catering to the preferences of younger consumers. Additionally, the company is accelerating efforts in electric two-wheelers, aligning with India’s push towards greener mobility solutions and the government’s incentive programs for electric vehicle adoption.
Honda’s leadership pursuit is backed by robust production capacities and an extensive dealership network across urban and rural India. The company is also investing in digital marketing and after-sales services to enhance customer experience and brand loyalty.
Industry analysts observe that Honda’s focus on innovation and market responsiveness is well-timed, given the steady growth projections for India’s two-wheeler segment. According to recent data, the market is expected to grow at a compound annual growth rate (CAGR) of around 7-8% over the next few years, driven by factors such as affordable financing, infrastructure development, and increasing demand for electric mobility.
“India remains a priority market for Honda, and we are confident that our product portfolio, coupled with a strong service network, will help us achieve leadership in the two-wheeler segment this fiscal year,” said a senior HMSI executive.
The competition, however, remains intense, with other manufacturers ramping up product launches and expanding electric vehicle offerings. Hero MotoCorp continues to lead the motorcycle segment, while TVS Motors has made significant inroads with new models and electric scooters.
In conclusion, Honda’s ambition to become the two-wheeler market leader in India this fiscal year highlights its commitment to innovation, customer-centricity, and sustainable growth. The company’s strategic moves will be closely watched as it navigates a dynamic market landscape marked by shifting consumer preferences and technological advancements.
