In a groundbreaking development at the intersection of technology and social media, India has unveiled its first AI-powered travel influencer, Radhika Subramaniam. Developed by a Mumbai-based tech-creative agency, Radhika is making headlines across the digital world for her lifelike persona, breathtaking virtual travel content, and growing influence in the online tourism and lifestyle sectors.
Designed using advanced generative AI, Radhika Subramaniam is not a real person—but her social media presence might convince you otherwise. With stunning visuals of her “travels” through places like Santorini, Kyoto, and the beaches of Goa, she mirrors the lifestyle of a typical travel blogger. Her posts feature detailed travel tips, culturally relevant insights, and aesthetic imagery—making her indistinguishable from real influencers at first glance.
The creators behind Radhika say she was built to “reimagine storytelling in the age of AI.” Described as a 29-year-old ex-corporate worker turned global traveler, Radhika’s identity is carefully crafted to be both aspirational and relatable. Her personality, fashion sense, and travel choices are the result of data-backed curation—targeting millennial and Gen Z audiences who crave authentic yet consistent content.
With over 150,000 followers on Instagram within just a few weeks of launch, Radhika’s popularity is growing rapidly. Brands and tourism boards have already started collaborating with her to promote destinations and travel services. “Working with AI influencers like Radhika gives us control over the brand message and reduces costs significantly,” said a marketing executive from a luxury travel company that recently partnered with her.
Radhika’s success is a reflection of a larger global trend where virtual influencers are gaining prominence. Unlike human influencers, AI avatars are available 24/7, don’t face burnout, and avoid public controversies—making them highly attractive for marketers.
However, the rise of AI influencers also raises ethical concerns. Critics argue that consumers should be clearly informed when engaging with non-human personalities. Transparency and authenticity remain central concerns as the line between real and virtual continues to blur.
Media experts believe that both human and AI influencers can co-exist in the digital space, provided there is clear disclosure and ethical content creation. “AI influencers are here to stay,” said digital strategist Reema Shah. “But they must operate in a transparent environment where audiences know who—or what—they’re following.”
As Radhika Subramaniam continues to “travel” the world and win over fans, her journey marks a significant shift in how content, influence, and identity are shaped in the age of artificial intelligence. Whether she’s a passing trend or the beginning of a new norm, one thing is certain—India’s digital storytelling landscape will never be the same.
