Mumbai, April 23, 2025 – In a significant development that signals a shift in the dynamics of India’s eyewear industry, the Jaipuria Group, a well-established Indian business conglomerate with diverse interests in retail, beverages, and global brand management, has officially acquired a majority stake in ClearDekho, one of India’s most recognized affordable eyewear chains.
This acquisition represents a major leap forward in ClearDekho’s mission to become a dominant force in India’s eyewear sector, especially in the largely underserved Tier 2, Tier 3, and Tier 4 markets. With an agreement in place to fully acquire the brand within the next two years, the Jaipuria Group plans to take full ownership, ensuring a complete alignment of strategic priorities and business execution.
Under the terms of the acquisition, ClearDekho will continue to operate under its own brand identity. However, its expansion and long-term business strategy will now be driven by the Jaipuria Group. This strategic partnership is expected to bring in operational synergies, retail excellence, and deeper market penetration, all of which will support ClearDekho’s ambitious expansion targets and market positioning goals.
The new roadmap includes the opening of 80 to 100 new retail outlets within the coming year, with an immediate focus on strengthening presence in Northern India, followed by phased rollouts across Western and Southern regions. The brand is working toward a revenue goal of ₹300 crore within three years and aims to capture at least 10% of the Indian eyewear market share within the next five to seven years.
This landmark deal also marks the entry of ClearDekho into Jaipuria Group’s latest retail venture, Jaipuria Brandz, which has been established to build and scale high-potential consumer brands. Jaipuria Brandz already manages premium international brands such as Adidas and Ecco, and now sets its sights on democratizing eyewear for India’s mass market. ClearDekho’s strong foundation, hyperlocal model, and unique value proposition make it an ideal addition to the group’s expanding portfolio of retail brands.
Founded with a clear vision to make eyewear affordable and accessible to every Indian, ClearDekho has rapidly grown to become a trusted name among cost-conscious consumers. With more than 100 stores operating across 60+ cities and towns, the company has gained a foothold in regions that have traditionally lacked reliable access to optical retail solutions. ClearDekho’s omni-channel approach—combining physical stores with digital-first strategies—has been instrumental in bridging the accessibility gap in the Indian eyewear ecosystem.
Leadership Comments and Strategic Outlook
Commenting on the acquisition, Anuraag Jaipuria, Director at Jaipuria Brandz, expressed his enthusiasm for the partnership:
“We’re incredibly excited about this collaboration. ClearDekho has built a unique brand that resonates with consumers in India’s heartland. By leveraging our operational strengths, market experience, and deep retail knowledge, we are confident this acquisition will accelerate ClearDekho’s growth trajectory and help it evolve into a nationally recognized brand with long-term sustainability and impact.”
Ruchirans Jaipuria, also Director at Jaipuria Brandz, echoed similar sentiments:
“Our vision at Jaipuria Brandz is to nurture scalable businesses with strong consumer connect and a path to profitability. ClearDekho stood out for its focus on affordability, grassroots presence, and robust growth potential. Together, we’re building a future where ClearDekho will set benchmarks in the affordable eyewear space and become a category leader.”
On the other side, Shivi Singh, Founder of ClearDekho, sees the acquisition as a major inflection point in the brand’s journey:
“Joining forces with the Jaipuria Group is not just a business transaction—it’s a strategic alignment of vision, values, and ambition. With their deep-rooted retail expertise and long-standing track record in building successful brands, we are better positioned than ever to achieve our mission of bringing high-quality, affordable eyewear to millions of Indians. This partnership is a validation of our purpose-driven journey, and it marks the beginning of an exciting new chapter.”
About ClearDekho
ClearDekho was founded by Shivi Singh with a singular goal—to make affordable, high-quality eyewear available to India’s vast and underserved population. The company has focused extensively on tapping into the fragmented and unorganized 80% of the eyewear market in India. Through its lean, asset-light model and omnichannel approach, ClearDekho has seen 3x growth over the last three years and maintains gross margins exceeding 65%. Its stronghold in low-income and smaller city markets continues to set it apart from premium urban-centric eyewear players.
About Jaipuria Group
The Jaipuria Group, headquartered in Delhi, is a legacy Indian conglomerate with a rich history of excellence and a futuristic approach to business. The Group has diversified interests across sectors including retail, beverages (with a strong footprint as Pepsi bottlers), real estate, IT, engineering, and plastics. Led by the dynamic leadership of Anuraag Jaipuria and Ruchirans Jaipuria, the Group is focused on scaling consumer-centric businesses and building a powerful house of brands.
With more than 2,000 employees across 35+ locations in India, the Jaipuria Group combines ethical business practices with a strong commitment to social impact. The organization supports a wide range of philanthropic initiatives in education, healthcare, elder care, and sports, reflecting its dedication to inclusive and holistic growth.
Looking Ahead
The acquisition of ClearDekho by the Jaipuria Group is more than just a financial transaction—it’s a visionary move to reshape the future of affordable eyewear in India. With shared values and a collective goal of creating meaningful impact for everyday consumers, this partnership is poised to redefine the industry standard. As ClearDekho gears up for aggressive expansion and deeper market penetration, the Indian eyewear landscape is set for a major transformation—one that is inclusive, scalable, and consumer-first.
For further information: Tushar Chavan 9004056574, Value360 Communications.
