Mumbai, April 8, 2025 – Poonawalla Fincorp Limited (PFL), a Cyrus Poonawalla Group-promoted NBFC focused on consumer and MSME finance, today announced the launch of its Shopkeeper Loan business. This initiative aims to address the critical financial and operational challenges faced by small retailers and local kirana stores. The company intends to empower them with better access to credit through digital flow, efficiency, and enhanced customer engagement—ultimately strengthening their business potential.
With the goal of becoming a reliable financial partner for this self-employed segment, PFL is committed to helping small retail businesses improve their competitiveness through targeted financial solutions.
Commenting on the launch, Mr. Abhay Kapur, Managing Director and CEO of Poonawalla Fincorp, said,
“Small retailers are the backbone of our consumer economy, and their growth is often hindered due to a lack of timely access to credit. Our Shopkeeper Loan product is a step towards bridging that gap. Designed specifically for their needs, this offering will help ease their working capital requirements while enabling long-term business sustainability. Through our risk-first approach and customer-centric policies, we aim to make them future-ready in an increasingly competitive retail landscape.”
Small retailers and kirana shops are a vital part of India’s traditional trade network and contribute significantly to local economies—even in smaller towns and villages. However, they often rely on informal sources for capital and face difficulty accessing structured credit. PFL believes that these businesses deserve easier and more appealing financing options.
The company has set a target to provide tailor-made financial products to small retailers and kirana stores across India. In the initial phase, PFL will launch this product in 44 cities and is building a technology-driven framework to support a seamless customer experience. With the launch of the Shopkeeper Loan business, PFL has now introduced four new business segments.
By offering a risk-first, tech-led lending model, PFL aims to strengthen the long-term viability, sustainability, and competitiveness of this vital retail ecosystem in India. The company is also focused on further enhancing credit access, customer focus, and delivering delightful service experiences.
For more details, visit the official website or download the Poonawalla Fincorp app.
About Poonawalla Fincorp Limited:
Headquartered in Pune, Poonawalla Fincorp is a non-deposit-taking, systemically important NBFC (ND-SI-NBFC) registered with the Reserve Bank of India. The company began operations nearly 30 years ago and is listed on both the BSE and NSE. Its identity pillars—Passion, Principles, Purpose, People, and Possibilities—guide its mission.
As of March 31, 2025, the company has an Assets Under Management (AUM) of approximately ₹35,550 crore and employs over 2,560 people (as of December 31, 2024). Its financial offerings include pre-owned car loans, personal loans, loans for professionals, business loans, loans against property, machinery loans, education loans, and commercial vehicle loans.
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