Strategic price reductions across 12 iconic formats to recruit new customers and to fuel expansion across India.
Mumbai, April 25, 2025 – The Body Shop India has announced a bold new move with the launch of its Disruptive Pricing strategy across 12 of its most popular product categories. With new, more attractive price points, the brand aims to welcome a broader range of customers, making its iconic ethical beauty products more accessible than ever. This initiative highlights The Body Shop’s ongoing commitment to meeting the evolving needs of Indian consumers and maintaining a strong foothold in the ever-competitive beauty industry.
Rahul Shanker, the Group CEO of Quest Retail, expressed his views on this significant transformation :
“This is a forward-looking strategy, deeply rooted in our core values and built on genuine customer insights. For more than two decades, The Body Shop has been cherished by Indian consumers for the values we stand for. To stay truly inclusive, we must address accessibility in a meaningful, lasting way. Our vision is to democratize ethical beauty for the next generation—regardless of gender or shopping channel—focusing on conscious, values-driven consumption.”
To amplify the launch, The Body Shop India has introduced the “More Love for Less” campaign. Focused primarily on digital platforms, this campaign highlights the happiness and excitement across all age groups as they experience the brand’s beloved products at newly reduced prices. Capturing the diverse spirit of Indian consumers, the campaign portrays heartfelt moments where customers are stocking up, sharing gifts, embracing trends, and reconnecting with self-care traditions. Through emotionally resonant storytelling, it showcases the unfiltered joy of consumers who now have easier access to their favorite products.
Importantly, this pricing overhaul is not just a short-term promotional tactic but a major recalibration of The Body Shop’s overall strategy. It reflects a deep, long-term commitment to offering quality, ethically sourced products at prices that invite broader participation. The brand’s core values—ethical sourcing, premium formulations, and sustainability—remain unchanged even as it lowers the barrier to entry.
With this transformative step, The Body Shop is paving the way for stronger customer loyalty and sustainable growth in India’s rapidly evolving beauty market.
More Love for Less digital video campaign: https://www.youtube.com/watch?v=KFUmsdrm508
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For further information: Sachin Kulaye 9867036368, Value360 Communications.
