A motorcycle that revolutionized the racing segment celebrates two decades of excellence in 2025 ~
Bengaluru, April 3, 2025:
TVS Motor Company (TVSM), a global leader in the two- and three-wheeler segment, is celebrating two major milestones for its premium motorcycle brand – TVS Apache. The brand marks its 20th anniversary while also crossing 6 million customers worldwide. Developed with cutting-edge racing technology and inspired by the rich championship heritage of TVS Racing, TVS Apache has become one of the fastest-growing sports motorcycle brands across more than 60 countries. Over the past two decades, the motorcycle has offered a unique combination of speed, precision, and high performance, appealing to the youth and motorcycle enthusiasts alike.
Expressing gratitude on this milestone, Mr. Sudarshan Venu, Managing Director, TVS Motor Company, said:
“We are deeply thankful to the over 6 million passionate TVS Apache riders who have placed unwavering trust in us over the past 20 years. Their love for speed and excellence has made TVS Apache one of the fastest-growing sports motorcycle brands globally. This achievement reflects the triumph of every member of the TVSM family—our engineers, designers, production teams, dealers, suppliers, and partners—who push the boundaries of innovation every day. The enduring success of TVS Apache is a blend of cutting-edge racing tech, precision engineering, and outstanding performance. It is an inspiration for the new generation of riders who live and breathe the thrill of motorcycling.”
A Motorcycle Built on Performance and Trust
TVS Apache draws inspiration from the 43-year-old legacy of TVS Racing and stands for high-performance, agility, innovation, and the core principles of riding. Over the years, Apache motorcycles have gained immense popularity in key global markets like Asia (Bangladesh, Nepal), LATAM (Colombia, Guatemala, Mexico, Honduras), and Africa (Guinea region). With its racing DNA, the motorcycle continues to redefine performance globally, with a growing presence in Europe (Italy) as well.
- The brand’s journey began in 2005 with the launch of the Apache 150, a landmark moment.
- Designed to meet the growing demand for performance motorcycles in India, Apache marked TVS’s entry into the premium segment.
- TVS Apache was also the first motorcycle brand in India to introduce factory customization through the Build-To-Order (BTO) platform.
- A global community of 6 million+ racing enthusiasts reflects the brand’s immense trust and success.
TVS Apache: Racing-Inspired Precision
- Based on TVS Racing’s “Track to Road” philosophy, Apache motorcycles bring together speed, agility, precision, and performance.
- Every aspect—from design to technology—is influenced by racetrack experience.
- With a commitment to the democratization of racing, TVS Apache is building a global community of world-class machines and passionate riders.
TVS Apache: Innovation and Global Expansion
- TVS Apache is among the fastest-growing sports motorcycle brands in the world.
- It operates on two platforms:
- Apache RR (race-focused)
- Apache RTR (street performance)
Both series carry the essence of TVS Racing’s motorsport legacy, featuring cutting-edge technology and high-performance.
- TVS Apache has introduced multiple segment-first technologies, leading in performance, safety, and innovation:
| Performance | Safety | Technology |
|---|---|---|
| Fuel Injection | Dual-Channel ABS | SmartXConnect™ |
| Ride Modes | Dual Disc Brakes | Cruise Control |
| Adjustable Suspension | Race-Tuned Dynamic Stability Control | Climate Control Seat |
| Slipper Clutch | Tire Pressure Monitoring System |
Mr. Vimal Sumbly, Head of Premium Business, TVS Motor Company, commented:
“TVS Apache has been a pioneer in the premium motorcycling space. Our strategy has always been rooted in racing excellence and innovation. Over the last 20 years, Apache has redefined performance motorcycling and brought together a global community of passionate riders through the Apache Owners Group (AOG). Surpassing the 6 million customer milestone is a testament to our consistent efforts, innovation-driven strategy, and commitment to delivering an unparalleled experience to our customers. Apache is not just a motorcycle—it is a movement, a tradition, and a proud part of a racing enthusiast community.”
Apache Owners Group (AOG) now includes over 300,000 international riders, bringing together like-minded individuals who are passionate about performance and the thrill of riding. Apache has connected with its customer base through events, track days, and rider meet-ups, building a stronger relationship between the brand and its community. As Apache looks to the future, the brand aims to fuel the dreams of riders and deliver an unmatched racing experience that showcases the thrill of speed and power of precision.
About TVS Motor Company
TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a globally reputed manufacturer of two- and three-wheelers, championing progress through sustainable mobility. The company has four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in a 100-year legacy of trust, value, and customer passion, TVS Motor is committed to producing internationally accepted products of the highest quality through innovative and sustainable processes.
It is the only two-wheeler company to have received the prestigious Deming Prize. Its products lead their respective categories in the J.D. Power IQS and APEAL surveys, and it has been ranked No. 1 in J.D. Power Customer Service Satisfaction Survey for four consecutive years.
TVS Motor’s group company, Norton Motorcycles (UK), is one of the most iconic motorcycle brands globally. Its subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement, hold leading positions in the Swiss e-bike market. TVS Motor Company strives to offer superior customer experiences across 80+ countries.
For more information, visit www.tvsmotor.com
