The company plans aggressive two-year roadmap for phased omnichannel expansion
Mumbai, April 25, 2025 – Rupesh Jain, the trailblazer behind Candere’s rise to become one of India’s premier online fine jewelry platforms (before its acquisition by Kalyan Jewellers), is back in the spotlight with a fresh vision—Lucira. This new-age brand is centered around lab-grown diamonds and caters to today’s design-conscious, ethically aware consumers.
Lucira introduces itself as the definitive “Rings King”, specializing in meaningful celebrations like proposals, weddings, anniversaries, and personal milestones. At its core, the brand champions a belief that luxury should be not only beautiful but also responsible and deeply personal. Drawing inspiration from the Latin term Lucent, meaning “to shine,” Lucira is a tribute to clarity, brilliance, and a modern interpretation of love and legacy.
Blending traditional craftsmanship with cutting-edge innovation, Lucira delivers a distinctive experience through AI-driven personalization, certified lab-grown diamonds, and a streamlined, digital-first shopping journey. In an industry often marked by opacity and extravagance, Lucira stands out for its transparency and intent to foster authentic connections.
The brand launches at a moment when lab-grown diamonds are making waves globally—and especially in India. These diamonds, identical to mined ones in appearance and structure, deliver the same sparkle and durability at a fraction of the cost. Every Lucira diamond is certified by IGI, GIA, SGL, and Hallmark, ensuring buyers receive only verified, top-quality stones. Each piece of jewelry is hand-finished by master artisans, combining traditional methods with modern sophistication to celebrate individuality and emotional significance.
Currently available through its online platform with delivery across India, Lucira will soon unveil flagship experience centers in key metro cities. These stores will serve as immersive brand spaces, blending digital convenience with the tactile elegance of in-person retail. With plans to expand nationwide and tap into international markets, Lucira is well on its way to becoming India’s first truly global lab-grown diamond luxury brand.
Rupesh Jain, the founder of Lucira, expresses that their goal is to build a high-end, design-focused fine jewelry brand that starts with an online presence and expands into carefully curated in-person experiences. Through AI customization, virtual try-ons, and intuitive digital tools, we’re serving today’s digitally fluent, value-oriented consumers. Our flagship stores will perfectly embody our vision, uniting technology and emotion. As we scale across India and beyond, we aim to make Lucira synonymous with modern, meaningful luxury, proudly rooted in Indian excellence.”
Lucira is carving a distinct identity in the rapidly growing bridal and celebratory jewelry market, with a laser focus on solitaires, personalized engagement rings, eternity bands, and modular designs for everyday elegance. The brand has introduced five exclusive signature cuts, each engineered to enhance brilliance and emotional impact. These are not just rings—they’re love stories, milestones, and legacies in the making.
According to Jain, Lucira is transforming the modern meaning of rings. Our pieces are crafted to mark life’s most treasured moments with beauty that’s not just seen, but felt—ethically and timelessly.”
To Jain, Lucira represents not just a brand revival, but a bold vision for the future of fine jewelry. With India’s thriving diamond manufacturing capabilities and a supportive policy landscape, he envisions the country becoming a key player in the global lab-grown diamond space. As global demand grows, Lucira is prepared to lead the way with true innovation and dedication.
For further information: Sachin Kulaye 9867036368, Value360 Communications.
