June 27,2025 – A recent survey has revealed a worrying trend in Kerala, where nearly 80% of people continue to avoid cancer screening despite high awareness about the disease and its risk factors. The study, conducted across various districts of the state, highlights a major gap between public knowledge and preventive health practices.
According to the findings, over 90% of respondents correctly identified smoking and alcohol consumption as key contributors to cancer. However, when it came to taking preventive measures, such as regular screenings, the majority admitted to never having undergone any form of cancer testing.
Health experts are concerned about the implications of the findings. “There is clear awareness about what causes cancer, but that knowledge is not translating into action. People continue to ignore early detection methods, which can significantly improve treatment outcomes,” said Dr. Anitha Nair, a senior oncologist at a leading cancer institute in Thiruvananthapuram.
The survey also revealed gender-based disparities, with women less likely to undergo screenings for cervical and breast cancer, while men showed slightly better participation in oral and colorectal cancer checks. Many cited fear of diagnosis, time constraints, stigma, and limited access to screening facilities—especially in rural areas—as reasons for avoiding health checks.
Kerala has long been considered a leader in healthcare indicators, with high literacy and access to basic health services. However, the state is also witnessing a steady rise in cancer cases. According to data from the Kerala Cancer Registry, more than 35,000 new cases are reported annually. Experts warn that this number may continue to rise if early detection measures are not adopted widely.
The Health Department of Kerala has acknowledged the findings and plans to expand cancer screening awareness drives. Officials said efforts would include mobile screening units, collaborations with local self-governments, and intensified education campaigns focusing on the importance of early detection.
“Kerala has the infrastructure and awareness, but there is a need to address the behavioral and psychological barriers. We are working on bringing screening facilities closer to people and reducing the fear surrounding cancer tests,” said a health official involved in the upcoming campaign.
The survey underscores the urgent need for a cultural and behavioral shift in how people approach cancer prevention. While awareness is high, the lack of proactive health measures could pose a major public health risk in the coming years.
