July 17,2025 — In a major boost to Indian motorsports, Bollywood superstar Salman Khan has officially joined the Indian Supercross Racing League (ISRL) as an investor and brand ambassador. The announcement was made during a press event earlier this week, highlighting Khan’s commitment to promoting Supercross racing in India.
The Indian Supercross Racing League is India’s first franchise-based Supercross league, aiming to popularize the sport across the country. Salman Khan’s association with ISRL is expected to bring the sport into the mainstream and attract a wider audience, especially among youth and motorsport enthusiasts.
“Supercross is thrilling, fast-paced, and high-energy — just like my films,” Salman Khan said at the launch. “I’m excited to be part of this movement and contribute to making Supercross a household name in India.”
ISRL, modeled after popular leagues like the IPL and ISL, plans to host races in major Indian cities including Delhi, Pune, Ahmedabad, and Bengaluru. The league will feature international riders, franchise-owned teams, and specially designed dirt tracks aimed at delivering a high-octane experience to spectators.
Salman Khan’s involvement is expected to drive interest, sponsorships, and viewership, giving the sport a strong commercial and promotional platform. His fan base and media influence are likely to significantly enhance the visibility of the league, marking a turning point for motorsports in the country.
This development follows a broader trend of celebrities investing in Indian sports leagues, expanding the country’s sporting landscape beyond cricket. Industry experts believe that such high-profile investments signal strong growth potential for the motorsports sector, especially with increasing interest among younger audiences.
ISRL has confirmed that the inaugural season will kick off later this year, with multiple teams already on board. Organizers are optimistic that the league will redefine how motorsport is perceived in India, combining entertainment with competitive racing on a global scale.
With Salman Khan now on board, ISRL is poised to become one of the most anticipated new sporting ventures in the country.
