July 18, 2025 — Bharti Airtel, one of India’s leading telecommunications providers, has announced a strategic partnership with Perplexity AI to offer a free one-year subscription to Perplexity Pro for its users. The offer will initially be available to Airtel postpaid and Airtel Black customers, with activation accessible via the Airtel Thanks app.
Perplexity AI is an advanced AI-powered answer engine that delivers real-time, factual responses to user queries, combining the capabilities of generative AI with web search. The Pro version offers enhanced features such as access to powerful AI models like GPT-4, faster response times, priority support, and a more robust search experience.
This initiative is part of Airtel’s broader strategy to integrate AI-powered digital tools into its service offerings, enabling customers to stay ahead in an increasingly tech-driven world.
In a statement, Gopal Vittal, CEO of Bharti Airtel, said, “We are thrilled to bring Perplexity Pro to our customers. As AI rapidly transforms the way we access and consume information, this partnership will ensure our users have access to the latest technology without any additional cost.”
With AI adoption on the rise in India, the collaboration is seen as a timely move to democratize access to intelligent tools. Perplexity AI, founded in 2022, has been gaining global attention for its unique interface and citation-based answers, which allow users to verify information easily. Its focus on accuracy and transparency makes it a reliable alternative to traditional search engines.
The Airtel-Perplexity offer is expected to be a major value addition, especially for students, researchers, professionals, and tech enthusiasts. The offer will be rolled out in phases, and eligible users will receive notifications through the Airtel Thanks app.
To activate the subscription, users need to:
- Open the Airtel Thanks app
- Navigate to the ‘Perplexity Pro’ offer
- Click to activate the one-year free subscription
- Log in to Perplexity AI using the registered Airtel number or email
The partnership highlights Airtel’s continued efforts to enhance its digital ecosystem and provide premium experiences to its customer base. It also marks one of the first major integrations of AI-powered productivity tools by an Indian telecom provider.
