September 10, 2025 – Kay Beauty, the Indian makeup brand co-founded by Bollywood actress Katrina Kaif and Indian beauty retailer Nykaa, has officially launched in the United Kingdom. The brand’s debut at Space NK, a prestigious British luxury beauty retailer, marks the first time an Indian-founded beauty brand has entered the UK luxury market.
The launch introduces Kay Beauty’s range of inclusive and skin-friendly products to British consumers, both in-store and online. Space NK, renowned for its curated selection of high-end beauty brands, now features the full line of Kay Beauty products, offering a fresh choice for makeup enthusiasts looking for quality and diversity in shades and formulations.
Kay Beauty’s product line includes offerings designed for various skin tones and preferences. Key highlights of the UK launch include the Hydra Crème Lipstick, enriched with hyaluronic acid, Moroccan oil, and lychee extract, available in 16 shades; the Hydrating Foundation, a lightweight, buildable formula offered in 20 shades for a natural, dewy finish; the Velvet Crème Blush, infused with green tea extract for a soft-focus effect; and the 24HR Coloured Matte Kajal, an ultra-pigmented kajal with long-lasting wear in four matte shades.
The launch reflects Kay Beauty’s commitment to inclusivity and innovation in the beauty sector. The brand has emphasized creating products suitable for all skin tones while maintaining high standards in quality and formulation. Katrina Kaif commented on the milestone, stating, “Bringing Kay Beauty to the UK is a proud moment. We aim to make beauty inclusive, empowering, and accessible to everyone.”
Industry experts have described the launch as a significant step for Indian-founded beauty brands, signaling their growing influence on the global luxury beauty stage. Analysts believe this move could pave the way for more Indian brands to expand internationally, leveraging the rising global demand for diverse and high-quality cosmetics.
With its entry into Space NK, Kay Beauty is expected to reach a broader international audience, combining celebrity influence, retail strategy, and a strong product portfolio. The brand’s UK debut is not only a business milestone but also a cultural moment, highlighting the increasing recognition of Indian brands on the global beauty map.
