7 July, 2025-The International Cricket Council (ICC) has announced the appointment of JioStar executive Sanjog Gupta as its new Chief Executive Officer (CEO). The decision follows an extensive international recruitment process that attracted over 2,500 applications from 25 countries.
According to an official statement, the ICC shortlisted 12 candidates after a rigorous screening procedure. Gupta was selected for the top role based on his leadership experience, strategic vision, and deep understanding of the global sports and media landscape.
Gupta, who served as a senior leader at JioStar, has played a key role in transforming sports broadcasting in India. He is credited with modernizing content delivery, enhancing digital fan engagement, and expanding the reach of cricket through innovative media strategies.
The ICC stated that Gupta’s appointment aligns with the organization’s long-term objectives, including strengthening cricket’s global presence, boosting digital transformation, and increasing fan participation across emerging markets.
“We were seeking a visionary leader who could take the game forward in a fast-changing environment. Sanjog Gupta brings the perfect blend of experience, innovation, and strategic thinking,” the ICC said in its statement.
Gupta’s appointment has received a positive response from industry experts and stakeholders across the cricketing world. Analysts believe his background in digital media will be instrumental in expanding the sport’s reach and enhancing commercial opportunities.
As CEO, Gupta will be tasked with overseeing the ICC’s global operations, including major tournaments, commercial partnerships, and developmental initiatives. His role will also involve navigating the evolving dynamics of international cricket, including the rise of T20 leagues, the growth of women’s cricket, and increasing competition for audience attention in the digital age.
The ICC emphasized that Gupta’s leadership is expected to bring a fresh perspective to the organization’s strategic priorities. His appointment marks a shift towards innovation-driven governance, aimed at ensuring cricket remains relevant and competitive on the global stage.
With Sanjog Gupta taking the helm, the ICC is set to enter a new chapter focused on modernization, inclusivity, and growth. His experience in shaping the future of sports broadcasting is likely to influence how cricket is packaged and presented to a global audience in the years ahead
